inspired by those closest to us and some other amazing startups, we created a referral campaign. The Most Credible Source, the idea for our campaign was built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral. (I think that might have been me!) We broke that high bar in the first day.
I dont consider myself a picky razor user, for a while Ive been using a basic Gillette Mach 3 bought from Costco for 1 or under each. We had collected those email addresses thanks to a one-week long prelaunch campaign, the focus of this post. Check it out: m Step 6: Protecting Yourself Against Fraud When youre giving away free stuff, youre opening yourself up to the risk of being scammed and the liability of people gaming your system. I just started working at Harrys and after a lot of hard work our pre-launch site is finally up! .
We encouraged people to frame the launch of the campaign as a personal life event,.e. I simply dont like their design. We ultimately decided to scrap that tier, worrying that it would discourage people from participating at all, and though we cant prove that that decision bolstered the strength of the reward structure I strongly believe it did. They are either expired or are not currently valid. We selected a distribution partner based on these four key principles: Scalability Can they grow with us? We had learned that using the standard Twitter and Facebook icons for sharing yields higher engagement than if you design your own. Yet there were a lot of people who referred well above that average: More than 200 participants referred more than 50 of their friends, achieving the highest tier reward. If you have trouble with that link, you can also download the files here.